(Description)
A handmade artisanal store in Oman, specializing in mussars, kummahs, and crafts from Kashmir. Each piece is carefully made by skilled artisans, combining traditional techniques with modern style. Furtex worked with Lalas Oman to bring this craftsmanship to social media, creating content that shows the beauty of their products and connects with a wider audience.
Lalas Oman is a handmade Kashmiri store in Oman, creating mussars, kummahs, and crafts with care and tradition. Each piece reflects artistry and heritage, blending classic techniques with modern style. Furtex helped bring this story to social media, showcasing their products to a wider audience.
Capturing the fine details of handmade products and presenting them in an appealing way was tricky. We also needed to maintain the premium, cultural vibe while posting regularly in a competitive market.
Design content calendar, create photos, videos, and graphics showing product quality, write captions and hashtags to tell the brand story, and track engagement to optimize performance. The focus was on building a community around Lalas Oman craftsmanship.
The social media revamp gave Lalas Oman a strong and consistent online presence. Followers grew steadily, engagement improved, and eventually their page crossed 48,000+ followers.